Toys“R”Us Canada Is Spreading The Holiday Cheer!


As a leader of fun, Toys“R”Us Canada and Babies“R”Us Canada have created countless smiles for seriously ill children and their families alongside Starlight Children’s Foundation Canada for over 24 years. This holiday season and beyond, their amazing efforts to spread joy to those who need it most is still in full force! From sponsoring incredible Great Escapes Wishes and Day Brightener Wishes year-round to hosting nation-wide fundraising campaigns, Toys“R”Us Canada’s Let’s Play Canada mantra can be felt from coast to coast.

This holiday season, Toys“R”Us Canada is continuing to create moments of joy for sick kids – from hospital to home – and so can you!

Grant Tours

Across the country, 81 Toys“R”Us Canada stores were recently visited by their local hospital to accept a $2,000 donation to benefit pediatric patients within their communities. Whether these generous grants will be used for music therapy or distractive toys, the donations will go towards supporting the immediate needs of hospitals and will go a long way in helping children find a piece of relief during stressful hospital stays.

The 14th Limited Collectible Starlight Bear

Each year, Starlight Canada selects a special child from our many in and out-of-hospital programs to design a unique collectible bear with Toys”R”Us Canada. Designed by 5-year-old Noah who lives with several congenital heart defects (CHDs), Sunshine was inspired by Noah’s radiant personality, much like the sun! The purple bow and paw accents symbolize her favourite colour, and even match Noah’s speaking valve on her trachea. A lover of hearts due to Noah’s many CHD diagnoses, Sunshine’s heart patch represents all the obstacles that this shining young girl has overcome.

Available in-store and online, proceeds from the sale of Sunshine will continue to help brighten the lives of seriously ill children and their families, just like Noah’s.

The 24th Annual Star Campaign

While you’re checking out your new Sunshine Bear, complete your holiday shopping at Toys“R”Us Canada while giving the gift of smiles! Upon checkout in-store or online, you can buy a star to give a smile to a seriously ill child within your community for as little as $1 from now until December 31st!

Herb’s Secret Santa With Toys“R”Us Canada

The fun doesn’t stop there! To spread the holiday spirit, Toys“R”Us Canada is hosting 11 private VIP shopping sprees for over 500 Starlight families in stores across the country. This unique event will give seriously ill children and their loved ones a chance to come together and celebrate the holidays, while finding joy and comfort at a time they need it most. With gift cards in-hand for shopping, a visit from Santa Clause and his elves, and Mega Play From Home Packs filled with even more toys and games to take home, sick kids and their families are sure to feel the magic of the season.

A special thank you to our incredible Secret Santa sponsors for making this event possible alongside Toys“R”Us Canada: Warner Bros. Discovery, Jazwares, Inc., Paramount, Addo Play Ltd., Echo Brand Management, LEGO Canada Inc., Mattel Canada Inc., Spin Master Ltd., TCG Toys, Bandai Foundation, Carlton Cards, Crayola, Hasbro Canada Corp., Imports Dragon, MGA Entertainment, Pinkfong USA, Red Planet Group, and The Walt Disney Company.

A sincere thank you to the incredible Toys“R”Us Canada staff and customers across the country for your tremendous support this holiday season and all-year round! Your determination to bring fun, laughter, and the power of play into the lives of seriously ill children and their families continues to radiate from coast to coast.

Don’t forget to visit your local Toys“R”Us Canada store or to join in giving the gift of magic to sick kids this holiday!